PII-preserving notification fabric — letting backend systems trigger real-time, personalised campaigns across every channel without ever exposing customer data.
Inform is the communication fabric inside Appice — routing, delivery, fallback and consent across every channel — engineered so customer identity never leaves your perimeter.
MSISDNs map to an encrypted HashID. Only the HashID reaches Appice — customer identity never leaves your data centre.
The Inform Producer lives inside your data centre. Appice receives only campaign instructions and hashed IDs — no PII on the wire.
Every Inform notification is stored in App Inbox. Customers retrieve missed messages any time via the Bell icon.
Behavioural triggers fire from real-time signals Appice already sees. Transactional triggers fire from your backend systems via the Inform API — using only a hashed customer ID.
Appice picks the right locale for each user automatically. RTL supported.
Deploy on-premise or hybrid. Talk to our solutions team.