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Case Studies

Real results.
Real enterprises.

Customer signals turned into measurable business outcomes across Banking, Telco, Healthcare, Insurance, Wealth and Government.

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Use Case Library
LIVE
Across the lifecycle
Acquisition
12 plays
Onboarding
9 plays
Activation
8 plays
Cross-sell
14 plays
Retention
11 plays
Reactivation
7 plays
Risk
6 plays
Compliance
5 plays
BANKING
Salary → pre-approved PL · +3× NBO
live
TELCO
Data exhausted → 1GB top-up · -22% churn
live
72 use cases · 6 industries 3B+ decisions / day

Deployed across enterprises with 10M–200M customers in

Large Private Banks Tier-1 Public Sector Banks National Telcos Tier-1 Mobile Operators Hospital Networks Life & General Insurers Wealth Management Businesses Government Service Authorities
Average cross-sell conversion lift
40%Average churn reduction
<100msConsistent decision latency
3B+Decisions daily in production

Based on production deployments across enterprises with 10M–200M customers in banking, telco, healthcare and regulated industries.

Every result on this page comes from the same shift.

Replacing batch campaigns with a real-time decisioning system that acts on individual customer signals as they happen — and learns with every interaction.

01
Integrate
Connect every signal

Transactions, usage events, clinical signals — unified from any system in real time, without replacing existing infrastructure.

02
Intent
Model what matters

Propensity, churn risk, next best action — AI segments and scores each individual customer continuously, in real time.

03
Interact
Act at the right moment

Personalised engagement delivered across every channel — push, SMS, WhatsApp, email, agent prompt — automated or human-assisted.

04
Insights
Measure and improve

Every outcome attributed in real time. Models improve with every decision. Performance dashboards available to every stakeholder.

Banking & Finance

From 72-hour campaigns
to real-time action.

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Integrated with core banking systems. Compliant with RBI, SAMA, MAS and PDPL.

Large Private Bank · South Asia
3.2×

Cross-sell acceptance at salary credit event

Salary credit events — the highest-intent window for savings and investment cross-sell — were being missed entirely by batch-scheduled campaigns. Real-time decisioning changed that permanently.

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Tier-1 Bank · Middle East
40%

Reduction in voluntary customer attrition

Churn was only detected at branch visits or call centre complaints — too late. Predictive models flagged at-risk customers 45 days before predicted exit and triggered autonomous retention journeys.

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Digital Lender · South East Asia
28%

Improvement in loan application completion rate

Application abandonment was only measured at aggregate level — no in-session intervention existed. Real-time drop-off detection and same-session recovery changed the unit economics of origination.

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Telecommunications

From batch campaigns
to real-time subscriber action.

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Integrated with BSS/OSS event streams. No infrastructure replacement required.

National Telco · Middle East
35%

Reduction in voluntary subscriber churn

Voluntary churn was only detected at port request — after the decision was made. Propensity models using network signals identified risk 45+ days early and triggered personalised retention at scale.

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Tier-1 Mobile Operator · South Asia
2.8×

Higher plan upgrade conversion vs batch campaign

Revenue opportunities at peak intent — when subscribers hit data limits mid-session — were systematically missed by batch campaigns. Event-driven upsell at the 85% threshold changed ARPU at scale.

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Regional Telco · Sub-Saharan Africa
60%

Reduction in inbound complaint volume

Network outages triggered complaint floods that overwhelmed a constrained contact centre. Proactive, personalised outreach before affected subscribers could call transformed service recovery into a differentiating capability.

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Healthcare

From generic SMS
to real-time patient engagement.

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Integrated with EMR/EHR systems. Consent-first, HIPAA-ready.

Hospital Network · South Asia
28%

Improvement in outpatient appointment show rate

Generic bulk SMS reminders with no risk-based differentiation drove persistently high no-show rates across a 20-site network. Individual risk modelling and personalised channel selection fixed it.

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Pharma Patient Programme · South East Asia
45%

Increase in medication adherence — chronic disease

Generic reminders for diabetes, hypertension and respiratory patients had no relationship to individual refill cycles or lapse risk. Predicting the lapse moment and intervening personally changed clinical outcomes.

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Health Insurer · Middle East
22%

Reduction in 30-day hospital readmission rate

Post-discharge follow-up was manual and dependent on coordinator availability. High-risk members were not systematically reached within the critical recovery window — driving preventable readmissions and excess claims.

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Insurance

From annual renewals
to real-time retention.

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Connected to policy management and claims systems. Compliant with IRDAI, SAMA and CBUAE requirements.

Life Insurer · South Asia
2.5×

Improvement in policy renewal conversion rate

High-value policyholders were lapsing silently — receiving the same generic renewal communication as low-risk renewals. Risk-tiered journeys with AI-selected escalation paths reversed the lapse curve.

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General Insurer · Middle East
1.8×

Cross-sell conversion from post-claim moments

Claim settlement moments — peak trust, peak attention — generated zero onward commercial engagement. Event-driven, compliance-gated outreach within 24 hours of settlement changed the relationship model.

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More insurance case studies available under NDA.
Contact us for details relevant to your market.

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Wealth Management

From quarterly reviews
to real-time advisory.

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Connected to portfolio management platforms and market data feeds.

Wealth Business · Regional Bank, Middle East

Increase in proactive RM-initiated client conversations

RMs managing 200+ clients relied on quarterly review cycles. Advisory triggers — concentration breaches, rebalancing opportunities, life-stage events — were consistently missed until an agentic signal layer changed the operating model.

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Private Bank · South East Asia
40%

Improvement in HNI client digital engagement rate

HNI clients were receiving generic market updates identical to the mass-affluent segment. Compliance-vetted, hyper-personalised insight delivery at the moment of relevance transformed the perceived value of the relationship.

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More wealth management case studies available under NDA.
Contact us for details relevant to your market.

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Government & Public Sector

From reactive services
to proactive citizen engagement.

See Government Solution →

Connected to national identity and service platforms. Fully compliant with data residency and citizen data regulations.

Government Services Authority · Middle East

Improvement in digital service completion rate

Licence renewals and permit applications were broadcast to citizens regardless of eligibility urgency or timing — generating low completion and high call centre load. Personalised, intent-modelled outreach doubled completion rates.

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Public Health Agency · South Asia
35%

Reduction in vaccination programme drop-off rate

Multi-dose drop-off was endemic and undifferentiated reminders made no difference. Predicting dropout risk per citizen using completion history and location signals — and escalating to community health workers — finally moved the completion rate to clinical target.

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More public sector case studies available under NDA.
Contact us for details relevant to your agency or market.

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