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Insurance

From risk signals to decisions.
In real time.

Every policy event — claim, lapse, renewal — a moment to act instantly and compliantly.

Decision Console · Insurance
LIVE
Sense
Renewal in 30d
lapse risk
Decide
12% loyalty offer
p=0.71
Act
Email + push
agent assigned
Learn
Renewed
lapse -28%
Closed loop · <1s
Policy signals
Policy
Claim
Risk
Auto
Home
Health
Renewal
Fraud
2.5× renewal · 28% lapse cut <100ms decision
The Real Problem

Insurance doesn't lack data. It lacks timely action.

You already know
  • Who is likely to lapse
  • Which claims are high-risk
  • Who is ready for upsell
But systems respond
  • Days later
  • After the customer churns
  • Or only during renewal

Missed renewals.
Lost premiums. Delayed interventions.

Use Cases

The moments that matter.

Works with Duck Creek, Guidewire, Majesco and all major insurance core systems.

Lapse Prevention

Detect early lapse signals → trigger retention before policy expiry.

Claims Engagement

Claim filed → real-time updates, guidance, and cross-sell. No wait, no confusion.

Next Best Policy

Life stage change → personalised policy recommendation instantly.

Fraud Detection

Suspicious claim → trigger intervention in-session before payout.

Renewal Optimisation

Renewal window → dynamic pricing and personalised engagement.

Agent Assist

Agent alerted with contextual insights and next best action in real time.

The Solution

From signal to compliant action.

2–3×Renewal conversion
30%Reduction in lapse
<100msDecision latency
100%Auditable decisions

Policy Event Action

Lapse signal detected → retention triggered before expiry. No campaign delay.

Claim Filed Engagement

Real-time claim updates + cross-sell recommendation. Every step of the journey.

Fraud Signal Intervention

Suspicious claim pattern → in-session intervention before payout authorised.

Renewal Window Conversion

Renewal trigger → dynamic offer with personalised pricing. Conversion maximised.

Life Change Policy Rec

Life stage event → personalised policy recommendation in the moment it matters.

Agent Call Insight

Agent receives real-time contextual brief — next best action delivered before the call.

How It Works

Policy event to action in under a second.

01
Event captured

Claim, payment, life event or lapse signal ingested in real time.

02
Decision made

Risk, upsell, or retention — determined in under 100ms.

03
Channel selected

SMS, agent alert, or in-app — routed within compliance rules.

04
Action executed

Delivered instantly, within regulatory constraints. Fully logged.

All within the same customer session.
Built for Regulated Insurance

Every decision. Auditable. Explainable.

Compliance is not bolted on. Every Appice decision in insurance carries consent checks, reason codes, and a full audit trail — ready for regulators at any time.

IRDAI
SAMA Insurance
Solvency II
PDPA
NAIC
IA Hong Kong
SUSEP
APRA

Consent Enforced

Every message checked against live customer preferences before it fires.

Decision Audit Trail

Immutable logs with reason codes. Ready for regulators on demand.

AI Explainable

Every AI recommendation includes a human-readable reason code. No black box.

Data Sovereign

Residency controls and model governance built in — on-prem or your cloud.

Case Study — Insurance

From annual renewals to real-time retention.

2.5×Renewal conversion increase
28%Reduction in policy lapse
1.8×Post-claim cross-sell lift
8 wksTime to live
Context

A large life insurer with millions of policies due for annual renewal, and a general insurer serving motor, home and life products. Renewal communication was centralised batch outreach. Post-claims engagement was limited to settlement acknowledgements.

Problem

Policy lapse rates spiked in the renewal window due to generic, poorly-timed communications. High-value at-risk policyholders received identical messaging to low-risk renewals and attrited silently. Claim settlement moments — high-trust windows for relationship deepening — generated no onward engagement.

Solution

Integrate connected policy management, claims systems and digital behavioural data. Intent modelled lapse propensity using payment history, engagement recency, sum assured and life-stage signals. Allyvate AI designed personalised renewal journeys per risk tier with compliance-vetted cross-sell eligibility checks. Interact executed multi-channel outreach across push, WhatsApp and direct agent escalation for high-value at-risk policies.

Impact

2.5× renewal conversion improvement. 28% policy lapse reduction. 1.8× cross-sell conversion from post-claim moments. The renewal function transformed from a batch campaign into a proactive, agentic lifecycle retention capability — with measurably improved commercial and operating model outcomes.

Turn every customer moment into revenue

Ready to see Appice for insurance?

Book a Demo See Insurance Case Studies →