Closed-loop analytics over every signal, decision and outcome — funnels, attribution, model performance and revenue lift, in real time.
The Learn layer of the Appice loop — a causal record that retrains models, refines journeys and attributes revenue.
Live dashboards over the same event stream — no warehouse lag, no nightly cube refresh.
Built-in hold-out groups and incrementality testing — measure the actual lift Appice creates, not just open rates.
Outcomes flow straight back to Intent — propensity, churn and NBA models retrain on what actually worked.
Out-of-the-box dashboards across product, marketing, risk and revenue — plus an open fabric for your BI.
Outcomes flow back into Intent and Allyvate AI — models, journeys and arbitration get smarter every day.
Every action from Interact is tied back to its conversion, dropout or revenue event.
Hold-outs and incrementality tests separate Appice's effect from baseline behaviour.
Outcome data feeds Intent — propensity, churn, NBA and CLV models update on real results.
Allyvate AI agents learn what works for which segment and refine journeys autonomously.
A 30-minute working session — bring a campaign or KPI, we will show you the funnel, lift and attribution.