One decision, the right channel, delivered in milliseconds — push, in-app, web, SMS, WhatsApp, RCS, email, voice and more.
The Act layer of the Appice loop — every decision routed to the channel most likely to convert, with consent, fatigue and quiet-hours applied automatically.
Picks the best channel per customer, per moment — from the cheapest path that still meets the SLA.
Rich push, WhatsApp templates, RCS cards, branded SMS, dynamic email, in-app cards and stories — all rendered natively per channel.
Cross-channel frequency caps, quiet hours, and per-customer fatigue scoring — so you never over-message.
Owned and paid, real-time and batch, digital and human-assisted — delivery, retries and arbitration end-to-end.
A journey engine, not just a sender — sequencing, fallbacks, hold-outs and live A/B, all native.
Sequence push → email → WhatsApp → voice — with fallbacks if the customer does not respond.
Built-in control groups and live experiments — measure incremental lift, not just open rates.
Every send streams back into Insights — outcomes, attribution, model retraining.
A 30-minute working session — bring a journey, we will show you channel pick, sequencing and lift.