Resource Library

Research & Guides from Appice

Whitepapers, industry benchmarks and practitioner guides for banking, telco and enterprise teams driving intelligent customer engagement.

Whitepapers

In-depth research for enterprise teams
Whitepaper · Banking

Real-time Decisioning in Regulated Banking

How tier-1 banks are replacing batch campaigns with sub-100ms AI decisions across digital channels.

18 pages June 2025
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Whitepaper · Telco

Churn Prevention at Scale in Telecommunications

Signal-based churn models, intervention timing and the economics of real-time subscriber retention.

22 pages May 2025
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Industry Reports

Benchmarks and trend analysis
Report · Banking · 2025

State of Customer Engagement in Banking — Asia Pacific

Benchmarks from 40+ institutions across India, UAE, Saudi Arabia and Southeast Asia.

34 pages Q1 2025
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Report · Telco · 2025

Telco Subscriber Engagement Benchmarks

Churn rates, ARPU uplift and recharge frequency across leading operators in emerging markets.

28 pages Q2 2025
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Practical Guides

How-to resources for practitioners
Guide · Banking

Next Best Offer in Banking: A Practitioner's Guide

Signal selection, model design and channel orchestration for real-time NBO in financial services.

16 pages April 2025
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Guide · Telco

Prepaid Recharge Campaigns for Telcos: 10 Proven Plays

Trigger logic, offer sequencing and channel mix for subscriber revenue recovery in prepaid markets.

14 pages March 2025
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