Purpose-built for regulated, customer-intensive industries — sub-second decisions, auditable, tuned to local compliance. In production at organisations serving 10M–200M customers.
Every Appice deployment is measured the same way: business outcomes delivered, in production, against a real customer base. Across regulated industries we have moved cohorts of millions from batch campaigns to real-time decisioning — with auditable lift on the metrics that matter.
Banking and Wealth deployments routinely 3× conversion on the next-best-offer flow.
Telco subscriber retention and Banking primary-relationship retention — measured live.
From signal to action — consistently under 100ms at 200M-customer scale.
Production decisioning live in under two months — not the multi-quarter rebuild norm.
Pre-built signals, models and compliance packs for each industry — tuned to local regulators (RBI, SAMA, MAS, TRAI, HIPAA, DPDP) and the operating realities of the front line.
Real-time NBO, churn prevention and fraud recovery — compliant with RBI, SAMA and MAS.
ExploreReduce churn 30–40%, grow ARPU and drive prepaid recharge in real time.
ExploreLift appointment adherence, medication compliance and post-discharge care at scale.
ExploreCut policy lapse with personalised nudges triggered by real customer signals.
ExploreHyper-personalised advisory for HNI clients — portfolio triggers and life-event moments.
ExploreDrive citizen service uptake with compliant, personalised communications across all channels.
ExploreReal-time decisioning is no longer a marketing tool. It moves the P&L, the risk profile, the compliance posture and the cost-to-serve. Here is how Appice shows up in each leadership conversation.
A modern decisioning system is not a tool swap. It is the deliberate redesign of the technology stack, the operating process and the way people and AI agents work together. Appice supports all three.
Technology
Replace the patchwork of CDP, predictive AI, campaign tool and analytics with a single agentic decisioning platform — Sense, Decide, Act, Learn.
Process
The operating model has to change with the platform. Decisioning becomes a continuous flow: every signal, every customer, every moment — not a quarterly campaign cycle.
People
Allyvate AI agents take the high-volume decisions. Marketers, risk officers and product owners set the guardrails, review the lift and shape what is next — not what just shipped.
Bring your business case — we will bring the customer-impact data and a working live demo from a peer in your sector.