Free Appice for eligible early-stage startups — credits, onboarding support and a path from MVP to first live decision in weeks, not quarters.
In the early innings, every signal matters. A trial sign-up, an abandoned cart, a feature drop-off — each is a moment that either turns into a paying customer or doesn't. Appice Liftoff puts the same real-time decisioning system used by regulated banks and telcos into the hands of founders, free, from day one.
Most startup tooling
Appice Liftoff
Liftoff is structured around speed. We compress the steps a regulated enterprise takes over a quarter into a sprint a founding team can run in weeks.
5-minute form
Hands-on setup
First decision live
Liftoff timeline
From application to first live decision in 6 weeks — or we extend credits, not the deadline.
Liftoff isn't a credit card with a price tag. It's the full Appice platform plus the people, templates and tooling to get you from zero to live.
Sized to your stage. Pre-seed startups get $10K, seed gets $25K, and Series A gets up to $50K — valid through your first 12 months on Appice.
Pre-built playbooks for trial-to-paid conversion, onboarding completion, churn save, feature adoption and reactivation — configured in hours, not months.
Shared Slack channel with our engineering and solutions team. No tickets. Median first response under two hours during business windows in your region.
Three working sessions with a named solutions architect across instrumentation, decisioning configuration, and launch readiness review.
Quarterly virtual roundtables with other Liftoff founders. Compare what's working, what isn't, and meet investors and operators in the Appice network.
When you outgrow Liftoff, your tenant, signals, decisions, and history move with you to a Growth or Enterprise plan. No re-implementation. No data export-import.
Liftoff is built for early-stage teams with a real product. We keep the bar specific so we can say yes fast.
Numbers from the first wave of Liftoff teams. Specific results depend on product, market and baseline — we'll define your measurement plan with you.
Trial-to-paid conversion
vs scheduled email drip in consumer SaaS
Lower 30-day churn
on real-time signal-triggered intervention
Median time to first decision
from application accepted to live in production
Maximum credits granted
across the first 12 months for qualifying teams
Numbers reflect Liftoff cohort medians across MENA, South Asia and Southeast Asia. Outcomes vary by product and baseline. Appice will define measurement methodology with you before launch. Read case studies →
Nothing surprises you. We notify you at 70% and 90% utilisation. You can either top up at startup-friendly rates or graduate to a Growth plan with no migration. Your tenant, decisions and history all stay put.
The full platform — Sense, Decide, Act, Learn and Allyvate AI. The same architecture our Banking and Telco customers run on. Limits are on volume (events, decisions, MAUs) not on capability.
Yes. Liftoff stacks on top of accelerator and VC platform credit programmes. Mention your accelerator or fund in the application — if we have a partnership in place we'll credit you on top.
The form takes about 5 minutes. We aim for a yes/no within 48 hours of submission, and the agreement is a 1-page programme document — not a procurement contract. Credits land in your tenant on signature day.
Absolutely — in fact, that's a perfect fit. Appice is built for regulated industries from day one. Fintech, neobanks, insurtech, healthtech and digital health teams get the same compliance and audit features as enterprise customers.
Tell us about your team and product. We'll come back within 48 hours with an eligibility decision and an onboarding slot.
