Real-time decisioning over every signal — propensity, next-best-action, churn, fraud, eligibility and explainable AI, all running inside your perimeter with a full audit log.
Intent is the Decide layer of the Appice loop. Every signal from Integrate is scored, ranked and gated — through models, rules and regulatory guardrails — before anything reaches a customer. Decisions land in milliseconds, with reason codes attached.
Models and rules co-execute in-stream — no queue, no batch scoring window, no waiting for a nightly run.
Every decision carries reason codes, feature contributions and a full audit trail — ready for regulators and risk committees.
Consent, residency, eligibility and frequency limits are checked before any decision is acted on.
Out-of-the-box model families — pre-trained on industry-specific signals and retrainable on your own data. Bring your own models too: BYO MLflow, SageMaker, Vertex AI or custom binaries.
Intent sits between Integrate and Interact — every signal becomes a scored, audited decision before it ever turns into a message, action or block.
Propensity, churn, fraud and CLV models execute in parallel — milliseconds end-to-end.
Consent, eligibility, frequency and regional checks gate the decision.
Interact executes — message, offer, block, escalate — with reason codes attached.
Send us a sample event flow — we will show you the models that fire, the reason codes they emit, and the actions they would trigger.