Deploy where you choose, swap what you need, and switch providers in minutes — not months. On-prem, hybrid, or any cloud.
Regulated industries cannot choose their deployment model based on vendor convenience. Central banks mandate on-premise. Government cloud programs require national infrastructure. Hybrid setups are the operational reality. Appice works in all of them — on day one.
Full deployment inside your own data centre. Zero data egress. Complete isolation from any external network. Meets the strictest central bank and government mandates. Your hardware, your network, your control.
Dedicated cloud infrastructure within your national jurisdiction. Leverages government cloud programmes (AWS GovCloud, Azure Gov, GCP Sovereign) or national cloud providers — with full data residency guarantees.
Keep sensitive decisioning and customer data on-premise while leveraging cloud elasticity for non-sensitive workloads. Appice's data plane is fully portable across the boundary — with cryptographic data separation enforced at the kernel level.
Run Appice simultaneously across AWS, GCP, and Azure — active-active, with no single cloud dependency. Perfect for global enterprises with different cloud mandates per country. Traffic Manager manages provider routing seamlessly.
The intelligent routing layer that gives you complete freedom over your messaging infrastructure. Switch push providers, SMS gateways, email platforms, and WhatsApp BSPs — in under an hour, with zero downtime, zero code changes, and zero customer impact.
For too long, enterprises have been trapped by their notification vendor. A single push provider holds millions of customer sessions hostage. Migrating means months of engineering work, app releases, and risky cutover windows. Traffic Manager eliminates all of that.
Switch between FCM, APNs, HMS, and any third-party push provider. Maintain delivery tokens across the migration. No user re-registration, no customer-visible interruption.
Route across Twilio, Sinch, Kaleyra, Infobip, MessageBird, and 40+ operators simultaneously. Automatic failover. A/B test delivery rates across providers in real time.
Seamlessly route across SendGrid, Mailchimp, SES, SparkPost, and any SMTP provider. Warm IP pools automatically. Maintain sender reputation across migrations.
Switch between WhatsApp Business Solution Providers — Gupshup, Sinch, Kaleyra, Twilio — without re-applying for WhatsApp Business API or rebuilding templates.
Traffic Manager monitors delivery rates in real time. If a provider degrades, traffic is automatically rerouted to the next best option — before your customers notice anything is wrong.
Per-provider delivery analytics, latency tracking, and cost-per-message reporting — all in one dashboard. Make provider decisions based on data, not contracts.
Appice is not a monolith. Each capability is a self-contained service with a documented API contract. You can use the full stack, or slot Appice modules into your existing architecture. Bring your own AI model, your own data warehouse, or your own campaign execution engine — Appice connects to all of them.
Snowflake, BigQuery, Redshift, Databricks — connect any warehouse. Appice reads from it in real time without requiring data migration or duplication.
Slot in your own propensity models, churn predictors, or LLMs alongside Appice's built-in models. Appice orchestrates decisions from any model via a standard inference API.
Salesforce, MS Dynamics, SAP CRM — Appice bi-directionally syncs customer profiles and decisioning outcomes without replacing your system of record.
Publish all Appice events to Tableau, Power BI, Looker, or your own data lake. Every decision and outcome is available as a structured event stream via Kafka or webhook.
LDAP, Active Directory, Okta, or any SAML 2.0 / OAuth 2.0 provider — Appice delegates authentication entirely to your existing identity infrastructure.
Every Appice interface is REST or gRPC with OpenAPI 3.0 documentation. No proprietary SDKs required. No binary protocols. Integrate from any language, any framework, in any environment.
See Traffic Manager in action, explore our deployment options, and talk to a solutions architect about fitting Appice into your existing infrastructure.
All data in Appice is stored in open formats — Parquet, JSON, Avro. You own your data completely. Export it, move it, analyse it — no licence required, no Appice dependency.
Every Appice service is horizontally scalable and stateless. Scale from 100K to 100M daily active users without architectural changes. No service holds exclusive state that creates a migration cliff.
Appice is built on an event stream at its core (Kafka-compatible). Any system that can publish events can integrate. Any system that can consume events can receive Appice outputs.
If any module or integration fails, Appice degrades gracefully — continuing to operate with reduced but safe functionality. No cascading failures. No total-platform outages because one provider had a bad day.