Every interaction becomes a moment for coordinated response.
Missed services.
Low adoption. Poor citizen experience.
Works with Salesforce Government Cloud, Oracle, SAP and all major public sector platforms.
Citizen qualifies → proactive notification and enrolment before they ask.
Payment due → real-time reminders on preferred channels. Compliance improved.
Application started → completion nudges until the service is delivered.
Outbreak signals → targeted, timely communications to affected citizens.
Ensure benefits reach the right citizens at the right time — no leakage.
Personalised communication across services — in the language and channel citizens prefer.
Eligibility → Notification
Citizen qualifies for benefit → proactively notified and enrolled automatically.
Payment Due → Nudge
Tax or fee deadline approaching → real-time reminder on preferred channel.
Drop-off → Completion
Application abandoned → completion nudge sent. Service journey finished.
Health Signal → Alert
Outbreak or risk event → targeted communication to affected population instantly.
Subsidy Event → Targeting
Subsidy trigger → right citizen identified and enrolled. Leakage eliminated.
Engagement → Personalised
Cross-service citizen profile → personalised communications in their language.
Citizen event, application, payment, or service request ingested in real time.
Eligibility checked, policy rules applied — decision made in under 100ms.
Best response identified across departments — no silos, no delay.
Personalised message sent instantly. Outcome tracked. Audit logged.
Government deployments require the highest standards of data sovereignty, transparency, and accountability. Appice is built with these requirements at its core — not retrofitted.
Eligibility → Policy-enforced
Every citizen action checked against current policy rules before delivery.
Decision → Audit Trail
Immutable records with reason codes. Parliamentary-ready audit trail on demand.
AI → Explainable
Every AI-driven action includes an explainable, human-readable rationale.
Data → Sovereign
Deployed in government cloud or on-prem. Data never leaves your jurisdiction.
A government services authority responsible for digital public services to millions of citizens, alongside a national public health agency running multi-dose vaccination programmes. Service uptake was below target despite significant digital channel investment.
Licence renewals, permit applications and vaccination follow-ups were communicated through broadcast notifications that generated low completion rates and high inbound call centre load. High-need citizen cohorts were not identified for targeted engagement at the right moment.
Integrate connected citizen identity, entitlement databases and national immunisation registries with digital service platforms. Intent modelled service urgency, eligibility signals and vaccination dropout propensity using expiry timelines, life-stage events and service history traits. Inform (Agentic Notification System) orchestrated high-volume personalised outreach at scale across SMS, app and portal. Insights tracked completion funnels and service uptake rates per communication type in real time.
2× improvement in digital service completion. 35% reduction in vaccination programme drop-off and service delays. Inbound call volume reduced significantly. The authority shifted from broadcast communications to a proactive, personalised citizen engagement model — directly advancing its digital transformation mandate.