Platform Overview Sense Decide Act Learn Allyvate AI Inform Security & Compliance Integrations
Banking & Finance Telecommunications Healthcare Insurance Wealth Management Government
Case Studies By Role Documentation Read More Switch to Appice Value Management
Partners Overview Technology Partners Implementation Partners Management Consultants
Book a Demo
⌘K

The Action Layer
for the Enterprise

Other platforms analyse. Appice decides — then executes.

Sub-second. Auditable. In production at 200M-customer scale.

Book a Demo See the Platform →
Trusted by Enterprise organisations
Airtel Bank of India Central Bank of India e& GIB IBI IDBI Koin Basket Kota Nestle SBI Card Yes Bank WWF SBI Save the Children
Why existing platforms fail

You don't have a data problem. You have a timing problem.

Insight is everywhere. Execution is what's missing.

Your current stack

Your CDP stores data. It doesn't act.
Profiles sit in a warehouse — nothing fires on them until an analyst builds a segment and a manager signs off.
Your analytics explains the past, not the next move.
By the time the insight surfaces, the customer moment is gone. Dashboards describe — they don't decide.
Your campaign tools run on schedules, not signals.
Actions fire on calendar dates, not on what customers actually do — broadcasting dressed up as personalisation.

The Appice difference

Acts on events, not on schedules.
Every event from every system, live and typed — no ETL, no batch, no overnight delay before you can act.
Decides in milliseconds, not in days.
Rules, propensity models and compliance checks run together — the decision lands before the customer leaves.
Executes inside one audited system, not five disconnected ones.
One system, every channel, every action auditable — outcomes feed straight back into the next decision.
Integration

Works with your existing systems.

Not a replacement. The decisioning layer between your tools.

Your existing stack
Existing Systems
Core banking · BSS/OSS · CRM
Data warehouse · EHR · ERP
CDPs · Analytics platforms
→
The action layer
Appice
Decisioning
Rules + intelligence
Execution
→
Decisions
Next Best Actions
Triggered in real time
Auditable & explainable
Compliance-enforced
→
Output
Execution
Push · In-app · SMS · Email
WhatsApp · RM alerts
System writes & webhooks
The Solution — Decisioning Loop

Sense. Decide. Act. Learn.

One loop. Inside your perimeter. On every signal.

01
Sense

Connects to core banking, BSS/OSS, EHR, CRM and warehouses. Streams every transaction, behaviour and drop-off.

Integrate — Signal Ingestion
02
Decide

Rules, segments and propensity scores evaluate every signal. Every decision is logged and explainable.

Intent — Decisioning Engine
03
Act

Fires on every channel — WhatsApp, SMS, email, push, in-app, call centre, RM alerts — under 100ms.

Interact — Execution Layer
04
Learn

Measures what worked. Feeds outcomes back. Improves with every decision.

Insights — Analytics & Outcomes
Allyvate AI

Orchestrates across all four stages. Content generation, workflow optimisation, and decisioning assistance — moving toward autonomous execution.

Orchestration layer
Inform

Agentic Notification System. Manages alert logic, routing, and delivery confirmation across all execution channels.

Notification infrastructure
Who It's For

Built for every team that acts on customers.

One platform for every team that decides and acts — risk, marketing, tech, digital.

Marketing & Growth

Lifecycle decisioning, acquisition triggers and retention actions — for every customer segment.

Explore →
Risk & Compliance

Sub-second fraud detection, audit-ready decisions and regulatory alignment built into every action.

Explore →
Digital & Product

Personalised digital channel experiences driven by signals, not schedules. Decisioning wired into your product.

Explore →
Technology & IT

Enterprise-grade integration, infrastructure, and security. Deploys on your stack without replacing it.

Explore →
Enterprise
Built for regulated industries at scale.

On-premise or private cloud. ISO 27001, PCI-DSS, SOC-2. Full audit trails, compliance enforcement, and integrations across core banking, BSS, and EHR systems.

View enterprise plans →
Growth & Startup
Enterprise foundation. Startup speed.

Pre-built connectors, fast onboarding and a platform that scales without re-platforming. Decisioning from day one — not bolted on later.

View growth plans →
Security & Compliance

Engineered for regulated markets.

Auditable, explainable, consent-aware — engineered for the strictest data-residency, regulatory and channel-mix requirements. One decisioning layer. Local regulation. Local channels. Local customer behaviour.

Regulatory Coverage
RBI · SAMA · MAS · GDPR · LGPD · LFPDPPP · HIPAA
Active Regions
India Southeast Asia Middle East Latin America
Languages

English · Spanish · Portuguese · Arabic · Hindi — agent and channel content adapted to local language and tone.

Certifications
Enterprise Security
ISO 27001
Cyber Security
CERT
Secure Web Hosting
OWASP
Secure Source Code
SAST
Also: PCI-DSS · SOC-2 Type 2 · ISO 22301 · ISO/IEC 27017 · ISO/IEC 27701
In Practice

Where it pays back.

The same principle: detect, decide, act — before the window closes.

Banking — Fraud
Signal: Unusual transaction pattern detected
Fraud alert triggered and account reviewed — instantly.
Appice detects the anomaly, evaluates risk rules, and notifies the fraud team and customer simultaneously — before the transaction settles.
Faster intervention. Lower loss.
Lending — Offer
Signal: Customer browsing loan products
Personalised offer surfaced — in session, for this customer, right now.
Appice reads the browsing signal, evaluates eligibility and propensity, and surfaces the right offer before the customer leaves the page.
Higher conversion. Less friction.
Telco — Churn
Signal: High-value customer usage drop detected
Recovery action initiated — the right offer, the right moment.
Appice identifies the churn signal, scores risk, and triggers a targeted retention action before the customer contacts support or switches.
Churn reduced. Revenue retained.
See all case studies →
Get Started

See it run on your data.

30 minutes. Real use cases from your industry. No slides — live system.

Book a Demo →