Resources

Value & Commercial Model.

Build your Appice business case. Quantify value creation and capture before you present to the board.

Business Case

READY

Value drivers (annualised)

Revenue lift

$8.4M

Cross-sell + retention · +18%

Cost saved

$2.1M

Tool consolidation · -32%

Time to value

6–8w

First decision live

3-yr ROI

412%

NPV $24M · Payback 7mo

Inputs → Outputs

MAU5.0M

Decisions / yr3.6B

ARPU$48

Revenue capture$10.5M

4 value drivers NPV / IRR / Payback

Appice Business Case

From cost-centre to revenue engine

Appice generates value across three dimensions: revenue uplift from real-time engagement, cost reduction from AI-driven automation, and risk mitigation from compliance-first design.

Revenue Uplift

NBO conversion, churn prevention, ARPU growth

Cost Reduction

Campaign ops automation, agent deflection, faster time-to-campaign

Risk Mitigation

Compliance-first design reduces regulatory penalty exposure

Get a Custom Business Case →

Typical Outcomes

30–40%

Churn reduction

3–5×

Campaign ROI

60%

Ops cost reduction

<12 wks

To first live decision

Value Calculators

Quick estimates to support your initial business case. Precise figures come from a tailored workshop.

Churn Revenue Recovery

Estimate annual revenue recovered by reducing churn with Appice.

Total customers

Current annual churn rate (%)

Average annual revenue per customer ($)

Next Best Offer Uplift

Estimate additional revenue from AI-driven real-time offer personalisation.

Monthly active customers

Current offer acceptance rate (%)

Average offer value ($)

Plans

Choose your Appice plan

Two editions built for different stages of growth — both enterprise-grade, both compliance-first.

Start-up

Launch & Learn

Ideal for growth-stage businesses that need a production-ready customer engagement stack without the enterprise price tag.

CDP & real-time data integration — up to 5 sources

Predictive AI models — churn, NBO, segmentation

Campaign Management — email, push, SMS, in-app

Core analytics dashboards & funnel reporting

Standard security & role-based access control

Onboarding programme & knowledge base access

Get started View Start-up features

Recommended

Enterprise

Scale & Govern

Built for regulated enterprises that need full-scale data operations, advanced AI, multi-brand governance and dedicated support.

Everything in Start-up, plus unlimited data sources

Advanced AI — deep learning, real-time decisioning

Allyvate AI & Inform — multi-channel communication suite

Enterprise security — SSO, MFA, data masking, audit logs

Governance — multi-brand, policy controls, compliance reporting

Dedicated CSM, SLA, and Capability Building programme

View Enterprise features Book a Demo

See full feature comparison →

For Start-ups

Appice Liftoff — the Start-up programme.

Free Appice for early-stage founders. Credits, onboarding support and first live decision in 6 weeks.

$50K

Free credits

across the first 12 months

First live decision

from application to production

Setup fees

no procurement cycle

48h

Eligibility decision

from application submitted

Who qualifies

–Pre-seed, Seed or Series A
–Up to US $5M total raised
–Incorporated within last 5 years
–Live product or working private beta

What's included

–Full Appice platform — Sense, Decide, Act, Learn
–Start-up decision templates — trial-to-paid, churn save
–Direct Slack support with engineering & solutions
–Graduation path to Growth or Enterprise — no rewrites

Learn more about Liftoff Apply to Liftoff →